The Ultimate Guide to Digital Marketing: 13 Top Types You Can’t-Miss

4. Pay-per-click advertising (PPC):

One of the most well-known forms of digital marketing is pay-per-click (PPC), which involves paying a publisher each time an ad is clicked. Google Ads is one of the most well-liked PPC platforms.
By paying “per click” for the links you place, you can purchase top placement on Google’s search engine results pages. PPC is also applicable in the following channels:

– Facebook paid ads:

Users who fit your company’s target demographic can pay to create videos, picture posts, or slideshows that Facebook will then post to their news feeds.

– Twitter Ads campaigns:

In order to accomplish a specific business goal, users may pay to have a number of posts or profile badges appear in the news feeds of a targeted audience. This goal may be to increase app downloads, Twitter followers, website traffic, or any number of other metrics.

– LinkedIn Sponsored Messages:

With the help of this feature, users can pay to send messages to specific LinkedIn users based on their industry and educational background.