The Ultimate Guide to Digital Marketing: 13 Top Types You Can’t-Miss

2- Content Marketing:

The practice of creating and promoting content assets to increase traffic, lead generation, customer acquisition, and brand exposure is known as content marketing. You can incorporate the following channels into your content marketing strategy:

– Blog posts:

You can demonstrate your knowledge of the market by creating and posting content on a business blog, which also boosts organic search traffic. This increases the likelihood that website visitors will become sales leads for your sales team.

– Whitepapers and e-books:

Long-form content such as ebooks, whitepapers, and other articles can help website visitors learn more. You can also trade readers’ contact details for content, which will help you generate leads and move them along the buyer’s journey.

-Infographics:

Readers prefer to be shown rather than told. Infographics are visual aids that provide a concept for website visitors to visualize.

-Audio or video content:

Radio and television are two widely used digital marketing mediums. Making videos that can be shared online or played on the radio may greatly expand the audience you can reach.