Due to its broad use and the benefits it provides for businesses, social media marketing will continue to be significant in 2023. Around the world, there will be 4.89 billion social media users by 2023, up from just 2.5 billion in 2017. Building an engaged online community through social media is essential for businesses in 2023 to have a successful social media strategy. Followers can interact with and learn from one another in social media communities, which increases their value perception of a brand. Due to the growing popularity of social media shopping, social media is also the future of e-commerce. Additionally, social media gives businesses the chance to provide personable, trendy, and funny content that stands out from the crowd. Businesses must keep up with the most recent trends and advancements in order to be competitive and engage with their audience successfully in the ever-changing social media landscape.
This article will look at the top five social media trends to watch in 2023, as predicted by industry insiders.
1- Evolution of TikTok for Brands:
As the most significant social media platform for marketing, TikTok is evolving into a social media trend to watch in 2023. By utilizing the potential of short-form videos, brands on TikTok are engaging younger audiences, raising brand awareness, and going viral. Over 40% of TikTok users are under the age of 25, according to Social Media Examiner. As a result, businesses are using TikTok to connect with a younger audience and have true, meaningful conversations with them. Additionally, TikTok has added new tools like TikTok Live and TikTok Shopping that let businesses interact with their audience in fresh and creative ways. It is expected that more brands will use TikTok as a platform to reach their target audience and develop their brand as a result of the app’s continuous growth and popularity.
2- Artificial intelligence becomes widely used:
As more businesses and customers utilize AI, it is becoming more widely accepted. The COVID-19 epidemic has sped up the adoption of artificial intelligence, with 52% of businesses accelerating their intentions to use the technology. AI technologies are becoming more prevalent and crucial to enterprises. Both customers and businesses should be prepared to witness numerous, quite obvious examples of AI-powered capabilities in their everyday activities in 2023. With the development of user-friendly, visual interfaces, AI is likewise becoming more accessible and simpler to utilize. AI will revolutionize both business and society as it becomes more widely used, increasing work efficiency and boosting corporate resilience. As a result, AI will become more accessible as businesses adopt it at a greater rate and with greater ease. The rise of AI will change the SEO strategy.
3- UGC developers will gain more recognition:
User-generated content (UGC) is becoming more and more crucial for brands since it is reliable, affordable, and powerful. Customer-generated content, or UGC, can affect engagement and boost conversion rates. Compared to brand-pushed content, it is more relatable, experience-driven, and increases customer confidence. When compared to other marketing endeavors, UGC is also more affordable. UGC is more influential than brand-created content since it is produced by customers, who are a third party and source of the content. As a result, UGC developers will become more well-known as firms try to use UGC to advertise their products and services.
4- The Ascension of YouTube Shorts:
Because it is anticipated to take off and take over the social media landscape in 2023, YouTube Shorts is a social media trend to watch. Adweek reports that YouTube Shorts views have produced an average of 30 billion views daily. With approximately 2.6 billion monthly active viewers, YouTube’s long-form platform and YouTube Shorts both provide the short-form video format. The attractiveness of YouTube Shorts lies in its ability to help producers increase both their subscriber base and the number of viewers who watch their long-form content. In addition, more marketers will be able to reach a wider audience demography with trendy short videos thanks to YouTube’s future ad revenue from Shorts views.
5- Rise of LinkedIn creators:
Due to the organic interaction, it provides, the rise of LinkedIn creators is a social media trend to watch in 2023. Creators on LinkedIn are using the platform to develop their brands through high-quality content, and some users are going one step further by hiring ghostwriters. In its “creator mode,” LinkedIn users can grow their audiences by sharing information that is specific to their interests. Since it was introduced at the start of 2021, over 9 million users have enabled LinkedIn Creator Mode, according to Sprout Social. It is expected that more users will utilize LinkedIn as a way to establish their personal brands and interact with their audiences.
These social media trends are expected to influence how we communicate with one another and with brands online as 2023 approaches. Brands will need to keep on top of the trends, from AI-powered content to TikTok marketing.